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PR Information
What I Do
I believe this about public relations.People act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done.
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals
in the river, I'll probably stop picketing your business.
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all
about hits on a radio show or mentions in a newspaper
column.
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose
behaviors affect the organization the most, the public
relations mission is accomplished.
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and
public entity managers seeking a direct connection between
the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on
one point: I believe that deep down - and I mean DEEP down -
most chief executives understand that doing something about the
behaviors of their most significant external audiences can rank in
importance right up there with increased sales and earnings.
How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication.
Can Your PR Do This?
Can your PR do something positive about the behaviors
of those outside audiences that most affect your business,
non-profit or association?Can your PR deliver external stakeholder behavior change
-- the kind that leads directly to achieving your managerial
objectives?Can your PR persuade those important outside folks to
your way of thinking, then move them to take actions that
help your department, division or subsidiary succeed?Or does the money you spend on public relations pretty
much buy personnel mentions in the newspaper and product
plugs on radio talk shows?If you want the real thing - the public relations performance
described above - start with this reality: people act on their
own perception of the facts before them, which leads to
predictable behaviors about which something can be done.
When we create, change or reinforce that opinion by reaching,
persuading and moving-to-desired-action the very people
whose behaviors affect the organization the most, the public
relations mission is accomplished.
Mind Your Own Business!
And the best way to mind your own business is to insure that
those audiences whose behaviors have the greatest effect on
your enterprise keep thinking about you in the most positive
way. Reason is, bad behaviors often follow bad perceptions,
so what your external audiences think about you can mean
success or failure.
Much Ado About A Lot!
I say public relations can be a matter of survival for your
organization.So, to me, making your business a success is a lot over
which to raise much ado!Especially when the very people who hold your future in
their hands - your key, target audiences - may harbor
negative perceptions likely to hurt you by turning into
negative behaviors.
Pressure From the Top?
Yes, and that pressure often comes from a CEO who knows
what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those
who've got the answers!For example, "we're spending your public relations investment
in the most effective way - insuring that our most important
external audiences perceive us accurately, understand what we
do, and end up taking those actions we desire.
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if
you're not getting the behavior changes you paid for, you're
wasting your money.Here's why I say that.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very
nature is firmly rooted in the principle that people act on their
own perception of the facts.
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public
relations? I believe it's because they don't understand, or
believe, the direct connection between what public relations
is capable of delivering and their need to achieve specific
business objectives.It's lost opportunity of the worst kind.
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces and
photography. The answer to both questions is a teeth-clenched
"of course not!"What public relations IS all about, rather than hollow images,
is the very real business of dealing effectively with target
audience perceptions and behaviors that have a major effect on
an organization.
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the 21st Century, that there exists
a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion
on what public relations is all about:* talking to the media on behalf of a client.
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MORE RESOURCES:
Israel PR: The IDF Spox Is Killing Us
Israel News Agency, Israel - 6 hours ago
... Media and PR are an integral part of today’s battlefield, and play a major role in determining whether a military victory will be translated into a political ...
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Eight Dominican nationals arrested in PR
Dominican Today, Dominican Republic - 16 hours ago
SAN JUAN. - Eight undocumented Dominican nationals were stopped by state and municipal agents in Puerto Rico, Police informed yesterday. ...
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PR: Not Just for Journalists Anymore
ClickZ News, NY - 1 hour ago
To help PR pros craft their releases in a way that gets results, two companies, PR Web and Business Wire, have separately come out with tools to make them more ...
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Ice Cube's PR firm opens Israel office
Ynetnews, Israel - 23 hours ago
TEL AVIV - A long-established Israeli PR professional, who has represented Ehud Olmert, Israel Aircraft Industries, and others, has joined a fast-growing US ...
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Good journalism, John, but rather poor PR
Guardian Unlimited, UK - Aug 5, 2006
Proof that some journalists are just not cut out for PR. John MacLeod, an outspoken columnist with the Scottish Daily Mail, was ...
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Barmy Army enlists PR experts
Freelance UK, UK - Aug 3, 2006
... brigade of ‘barmy’ fans – called so by the Australian media in 1995 after Brits spent premiums following around a losing team– have hired a PR firm. ...
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RELATED ARTICLES
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY affect your business the most.This is key to your success because, like it or not, people take
action based on the facts they see before them.
PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.
A Powerful PR Strategy
It really is powerful when a business, non-profit or
association manager uses public relations to alter the
individual perception of members of its key outside
audiences, thus beginning the process of changing their
behaviors.And truly powerful when s/he actually persuades many
of those key outside folks to the manager's way of
thinking, helping to move them to take actions that allow
the manager's department, division or subsidiary
to succeed.
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public
relations? I believe it's because they don't understand, or
believe, the direct connection between what public relations
is capable of delivering and their need to achieve specific
business objectives.It's lost opportunity of the worst kind.
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors
have the greatest effect on your business.What those people see and believe about your enterprise, pretty
well determines what their follow-on behaviors will be - for
example, do business with you, or move on to someone else.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.
Say What?
As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business.
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very
nature is firmly rooted in the principle that people act on their
own perception of the facts.
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