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Marketing Information
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Plant a Seed and Watch Your Business Grow Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. A Successful Solution: 10 Things to Consider A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Where to Find New Customers Using B2B Direct Mail The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. The Illusion of Print Mail Services If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print and mail it (along withmany others) to 1,000 to 25,000 names on their own list. A Creative RIOT Relevant, original and impactful: that's what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix. Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival! We live in a world that for many has become technology advantaged in business and life. 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