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Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. How Simple, Small Changes Can Add Real Money To Your Pocket I want to share with you a story. This story happens everywhere and everyday in America . How to Magnetize Your Business Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet - pulling business towards your company, effortlessly and naturally. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. 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Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Three Ways to Put Fresh Spins on Old Marketing Concepts Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. Multicultural Marketing - Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. Business Marketing Strategies For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Professional Marketing Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public. Corporate Cleavage I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". Direct Mail Response Rate Boosters (12 tips and ideas) 1. Mail to a different list Your list is the most important part of your direct mail campaign. 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