Email Marketing Information

Email Marketing Information

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference


At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

An Introduction to Auditing Your Email Audiences


Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.

Email Marketing Tips for Reaching an International Audience


Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.

The Importance of a Name in the Sent from Email Address


When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.

5 Ways to Get Better Email Marketing Data Quality at Point of Collection


Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.

Are Autoresponders An Important Asset To Your Business?


Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits


When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".

Protect Yourself from Being Accused of Sending SPAM


Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.

Email List Management


How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.

Email Marketing Best Practices


Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.

Why Use Permission-Based Email Marketing?


The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center


Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

More Articles from Email Marketing Information:
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PR Web (press release), WA - 15 hours ago
... of his books success, Hopkins responded, "While Google Adsense may be the current buzz, it can never compare to the long term benefits of email marketing. ...


Email Marketing | Compliance With Can-spam Legislation Is ...
Hospitality Net - Aug 4, 2006
However, According To Internet Retailer, 81 Percent Of Email Marketers Are Unaware Of The Can-spam Act. So, How About A General Review? ...



Rossiter & Co
The 20 Biggies for Email Marketing Success. Part 2
Rossiter & Co, UK - Aug 1, 2006
Rossiter & Co have identified a set of principles we call “The 20 Biggies for Email Marketing Success.” Don’t let that number intimidate you, though, as ...


AMpressworks.com is a Website that Offers Email Marketing and Mail ...
The Open Press (press release) - Jul 31, 2006
AMpressworks.com offers email marketing and mail marketing. The key to success for online businesses is to capture the attention of the target audience. ...


Dr. Weil.com Promotes Healthy Living Using Email Marketing ...
Business Wire (press release), CA - Aug 1, 2006
1, 2006--Sparklist, a subsidiary of JL Halsey (OTCBB:JLHY) and a leading provider of hosted, self-service email marketing solutions for small businesses, today ...


ExactTarget to Hold Email Marketing Conference in Southern ...
Autochannel (press release) - Aug 3, 2006
... at WebTrends, will speak on "Thriving in the Changing World of Marketing." Additional sessions will focus on best practices for world-class email marketing. ...


10 Email Marketing "Must Dos" for Sales Lead Success
Rossiter & Co, UK - Jul 26, 2006
The greatest capability of email marketing technology – segmentation and personalisation – is likely the most underutilised by most companies. ...


Email marketing to see 20% rise
mad.co.uk, UK - Jul 26, 2006
The UK market for email marketing platforms and services will be worth up to £178 million by the end of 2006, a 20 per cent rise from 2005, according to ...


Premiere Global Services Expands Email Marketing Team
Response Source (press release), UK - Jul 26, 2006
Tracey was previously channel sales manager at enterprise email marketing solutions provider, Responsys, where she developed partner relationships in EMEA ...


Online Banking Report Publishes New Report on Email Marketing in ...
Business Wire (press release), CA - Jul 31, 2006
SEATTLE--(BUSINESS WIRE)--July 31, 2006--New from Online Banking Report, a detailed analysis of the obstacles to financial services email marketing. ...

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