| |
| |
|
Email Marketing Information |
|
|
|
Dont Attach That!
The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance as to the consequences of their actions. And yes, there are consequences. Like shutting down other's e-mail accounts and causing subsequent e-mail to bounce. Now, that's not a very nice thing to do, is it? And to think with just a bit of thoughtfulness you can avoid embarrassment and set an example of proper technology use! Most that forward attachments or send photos along are doing so with good intentions not purposefully wanting to cause any problems for the other side. That said, though, one has to take a moment and think before attaching files to an e-mail and clicking Send. To simply attach files without taking the time to consider the person on the other side can come off as self-serving not to mention reflecting your overall lack of tech savvy. Here are some quickies you should run through before you arbitrarily attach any file to an e-mail and send it on its way: => What is the file's size? If you don't know, find out. If you don't know how to find out, learn. For example in Windows, you can view the file's size in Windows Explorer. Make sure the Views option at the top right is set to Details. This will allow you to see a Size column reflecting each file's size. => If you are sending a file over 200,000 (200KB) in size consider how you can minimize the file's size either by reducing the physical dimensions or by using file compression software. And, even then, courtesy dictates you ask the recipient first if it is O.K. to send them an attachment and what is the best time of day to do so to ensure they are available to download your file and keep their e-mail flowing. Never send attachments without warning especially after business hours or on weekends when the recipient may not be there to clear out their inbox. => Files over 1M (that's 1,000,000 bytes!) should not be sent by e-mail and will have a hard time going through the pipeline. Just because you can physically instruct a computer to attach a file of that size doesn't mean you should. You could also instruct your computer to reformat/erase your hard drive but you don't do you? => Files should only be sent in a format that you know the other side has the appropriate software to view - because you asked first! For example, not everyone has MS Publisher, Excel or PowerPoint. If the other side does not have Excel and you send a Excel file to them, they most likely will not be able to open it. => When it comes to graphics and photos, just assume the files are gargantuan. Whether the files are for business or personal matters, here again you need to compress either the file's size with one of the many compression utilities available or reduce the physical dimensions of the graphic or photo. Learn how to resample/resize the graphic to no larger than 600 pixels in width. 600 pixels is large enough for the majority of uses - especially if you are just sharing photos with friends or family. For use on your Web site, they need not be larger than this either. Photos thousands of pixels wide easily get up into the 2-4M range! Yikes!! => Never send anyone an e-mail with an attachment about anything, (particularly your product or service) if the recipient did not specifically e-mail you for that information and you are responding to his or her request. By sending overly large files (even several personal photos) you can cause the other person's e-mail box to fill and all their subsequent e-mail to bounce. You have no insight into the other person's e-mail volume to assume activity to be minimal or storage capacity to be optimal to receive your files. You do know what happens when you assume? Many e-mail accounts are only 5M in size and can be filled up very easily by those who either don't care to or don't know how to determine file size. To send an attachment without notice that someone didn't ask for is the epitome of lack of courtesy for those you are e-mailing. No matter how important you think that attachment is - you now have no excuse to ignore the above issues when attaching it to an e-mail. Don't attach that file without first knowing its size, format and notifying the person on the other side that it is on its way. Just a little common courtesy can go a long way to you being perceived as a person who is a pleasure to communicate with and who also understands the technology in which they are participating. About the Author:
MORE RESOURCES:
Online Banking Report Publishes New Report on Email Marketing in ... - Business Wire (press release)
|
|
|
|
RELATED ARTICLES
Email Etiquette II I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. Signature Files: The Easy Way To Create More Business If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. An Introduction to Auditing Your Email Audiences Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Three Phases to Email Sensitivity The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. A Guide To Using an Automatic Responder It's unbelievable.. 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Lesson #1: Autoresponders 101 What the heck is an autoresponder?An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!For example, you can use your autoresponder to. How To Use a Message Sequence to Increase Your Sales If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales. Why Autoresponders Are An Essential Tool For Your Business Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales. Proven Techniques For Building A Responsive List We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do. Build Credibility With an Email Course When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. Why Do Marketers Lie in their Emails? Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. Realtors - Is Your Newsletter Increasing Sales? If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my newsletter accomplishing what I wish it to?"You already recognize that an email newsletter is an effective marketing tool to help to increase sales. Regular communication with clients and prospects is essential to increase your revenues over time. Run Profitable Contests Using Autoresponders Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. What's the Value of an E-mail Address? Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Do Your Autoresponders Drive Your Customers Crazy? A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted. The List Is The Thing Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. Using Emotional Triggers in Ad Writing Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Attract New Subscribers With Magnetic Ads One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.
|
| home | site map |
| © 2006 Indexadvertisements.com |
