Customer Service Information

Take Care of Yourself Before You Take Care of Your Customer


One of the most important questions people ask when they are focused on improving their quantity and quality of business is: "What is my competitive advantage?    What makes me unique, memorable, special? what truly sets me apart from the rest?"

While there are no definitively right answers to that question, most people come to some conclusion that customer service is a critical component of your competitive advantage.  For most businesses, the service they offer can vary from exceptional to not so hot, depending upon circumstances.

Why is that?  Why does the same company, and even the same people within that company provide world class service some of the time, and marginal service (or worse) other times?

That answer can be found in asking a different question: "What makes you (or your staff) happy when serving your customers?"  While these answers also vary, most people come up with some sort of variation of "I am happy when my customer is happy."

Do we enjoy dealing with agitated or disgruntled people?   Normally not.  We derive our joy from delivering value, by making others feel good about their experience, and by exceeding people's expectations.

What comes first then?  The happy customer or the happy person serving the customer?  This is not the chicken or the egg quandary.  The happy person serving the customer NEEDS to come first, because it is a very unusual day when your customer comes into your business looking to cheer YOU up.

This all seems very obvious.  At the same time that many people realize this truth, it is rare that people consciously take steps to make sure that their greatest customer service assets are being serviced too - whether that person in on your staff, in another department, or if that person is YOU.  It is critical that you continually improve the emotional, physical and mental support you are supplying to the people serving your customers.

One of my friends and colleagues, Paul Wesselemann, shared a story about his time working at an HIV/AIDS support network.  He explained how it was absolutely unacceptable to come to work when you were feeling even a bit ill, as even the smallest cold could be extremely dangerous for someone with HIV.  He was REQUIRED first and foremost to take care of himself, make sure he was 100% before he was allowed to offer help and support to others.

How committed are you to taking the same care of YOUR needs?  Your task for the month is to identify and act upon a couple of ways to keep you in proper shape so you can take care of your always important customers.

 

Eric Plantenberg, President of Freedom Speakers and Trainers, currently trains professionals across the country in memory, goal setting, attitude, time management, and effective communications. His newest program, P.A.C.T., is an intensive one-on-one twelve week personal coaching program designed for those who are serious about their success. Please click here for more information on Eric http://www.deliverfreedom.com/speakers_eric.html or Freedom Speakers and Trainers http://www.deliverfreedom.com Call 888-233-0407 x112 email eric@deliverfreedom.com


MORE RESOURCES:


m-net
Telecom to take fresh look at customer service
m-net, New Zealand - 46 minutes ago
Telecom has flagged customer service in its consumer division as a focus going forward. Speaking at the company's full year financials ...


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Cumberland Times-News, MD - 6 hours ago
Customer service is what business is all about. It’s what pays the salaries, profits and dividends. If the customer is not happy ...


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... We’re looking for 75 Full-time Night-Shift Customer Service Representatives with good communication and basic computer skills. ...


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US Airways' service ranks near bottom
Arizona Republic, AZ - Aug 4, 2006
In a monthly ranking of key customer-service measures, the Tempe-based airline's best showing in June was ninth of 20 airlines for on-time arrivals. ...
US Airways hires temps to solve complaint backlog Beaver County Times
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Come see how e-Gain's newest software suite eGain Service 7(tm), can help make your customer service and call center departments achieve better service ...


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... research. Presumably, the consortium is a forum for these companies to share helpful but non-sensitive customer service advice publicly. ...


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RTO Online, MO - Aug 4, 2006
... service.”. Shoppers’ View provides a comprehensive, highly effective system of feedback designed to improve sales and customer service. ...


Profiting from Bad Customer Service
Washington Post, United States - Aug 4, 2006
... the kind that consultant Fred Reichheld calls a "detractor" in his book "The Ultimate Question", a must-read for anyone concerned about customer service. ...


Honesty, transparency can offset customer service disasters
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In response to my caught-on-tape customer service nightmares involving T-Mobile, Ticketmaster, and Bank of America, several ZDNet readers asked that I not ...

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