| |
| |
|
Branding Information |
|
|
|
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job. Want to know why nearly every coach or consultant out there will always struggle? ...if you're one of them then you're not going to like this one little bit... It's a lack of CREDIBILITY BUT before you hit the DELETE key just bear with me... This lack of CREDIBILITY has a cause... lack of FOCUS. If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week. And that's the problem - LIFE, MARKETING and BUSINESS - is just too general. If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a specific area of LIFE - this could be relationships, health, wealth etc. The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a specific BUSINESS challenge unique to them. You could choose a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc. So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best at one thing). Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are and what you do. Let me introduce Mollie McDonald She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work. And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner. Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not! But she has done ONE thing differently. She's tapped into a profitable, niche and provided a solution to a genuine gap into a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly. Read Mollie's book to learn you she does it... Finally, some hints and tips while finding your niche... * "Me Too" businesses are never in as high demand as unique specialists * Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist? * People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution? * When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out! 'Dangerous' Debbie Jenkins (c) Copyright 2005 www.BookShaker.com SUMMER CAN BE SLOW FOR BUSINESS I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
The Trust Issue In Marketing One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume. Brand Identity and Brand Image - Brand Identity Guru It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused Yes, yes, we've heard it all before.. Brand Warfare is More of a War than You Think We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. Importance of Business Branding Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. How Do You Define a Good Logo Design? Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo. Types of Logos There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors. Brand Equity Building - Measuring Brand Value Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind. Effective Branding...Whats in a Name! Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. The Big-Pay Off -- Brand Value Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Logo Design - Branding - Brand Identity Guru Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. Differentiate and Dominate Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. How a Great Tagline can Help your Business "Just do it." "We try harder. Strategy and Tips for a Successful Logo Design Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. Brand Lo-o-o-o-o-ve... So.. Branding - More Than Just a Statement - A Memory Scar Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. Business Case Study Automotive Detailing Franchise Company How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded. Naming Names... How to Name your Business Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing". Brand Identity and the CEO This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked. Brand Identity - Corporate Identity and Brand Value Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing.
|
| home | site map |
| © 2006 Indexadvertisements.com |
