| |
| |
|
Book Marketing Information |
|
|
|
Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?." You mention the features such as tips in a book or your story. Your story may be too long and bore your prospective readers. These mistakes will turn your prospective buyer off. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell." Without your "30 Second Tell and Sell" that strongly states the main benefit, audience, and what makes your product unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot. Your "tell and sell" gives your book audience a reason to buy. The "Tell and Sell" is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an "elevator speech." It's Not the Book, It's the Hook! It's best to know your sizzling title, unique selling points, preferred audience and benefits before you put words to paper, before you even write a single chapter. But, even if your book is already out, you can still motivate endless book sales with your "tell and sell." Be prepared to write five to seven versions until the best one emerges. And, remember your "tell and sell" must be clear, compact, compelling and commercial. How to Build your Bullet Proof Tell and Sell 1. List your title. For instance, "Write Your EBook or Other Short Book-Fast!" 2. Add your major audience and benefits after you say the title. Example: "Write your eBook..." offers authors and small business people short cuts to design and market your top selling book so you can share your unique useful message with the world, become known as the savvy expert, and make consistent, ongoing top money each month. 3. Add a sound bit that will help people connect easily with your book. Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company. "Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market and design and fast-forward write a book that sells. 4. Put them all together, they spell your own "tell and sell" that you memorize with enthusiasm and share with everyone next time someone asks you, "What's your book about?" Final example: "Write your eBook or Other Short Book--Fast!" offers authors and small business people like you short cuts to design and market your top selling book so you can share your unique useful message with the world, become known as the savvy expert, and make ongoing top money each month. Recommended by Dan Poynter, it picks up where his "Self Publishing Manual" left off. The Big Benefits of Owning your "tell and sell" When you know your "tell and sell" before you write your book, you'll be marketing while you write. You will give your audience so much more. Your book will be much improved because you will write more organized and focused copy making it easy for your buyer to understand. Every chapter will prove your "tell and sell." You will also write faster, because with focus, you'll need far less edits and rewrites. Knowing benefits sell, you now can be ready when you meet anyone anywhere with your book's "tell and sell." Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Does Your Book Cover Pass the "Ignore" Test? Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought. Publishing Your Book-What Way is Best For You? - Part 2 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. The Perfect Book and Where to Find It! If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:It Must Be Quick To ProduceTime is money and the sooner your book is ready to sell, the sooner you'll make money from it.So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!1) Profit From Resell RightsResell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Let's say someone expresses an interest in your book. Distribute Your Self-Published Book - Part 1 Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble. Online Book Promotion Beats Traditional Seven to One - Part 1 While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. Sell Your Book with Pennies Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. Book Publishing Without Pain When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1. How To Get The Most From Your Free eBooks Marketing Campaign First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. 8 Easy Online Ways to Market Your Book For Free Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. How to Get More Readers For Your Book Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book. Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. Whats Killing Your Publishing Career? With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. FSBO Author believes in Bookswaps Hi Noel,I absolutely love your website, As an MS sufferer I intend to buy your book and get "Back onto my feet." My motto this year is, "Again Alive In 2005!"I have published a book also. Writing a Book's Marketing Plan for Maximum Profit Much has been written about book proposals. But less has been written about book marketing plans. Poetry Chapbooks: Ten Tips for Promotion There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company. Navigating the Amazon Sales Ranking First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best. Marketing for Writers When Writing Just Isnt Enough Many writers write for the experience. Others dream of having a number one best seller.
|
| home | site map |
| © 2006 Indexadvertisements.com |
