Book Marketing Information

Sell Your Book with Pennies


Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if the jar is full. Overflow the penny jar, and your reader will buy nearly everything you write.


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Media Buyer Planner
New in Book Marketing: Online Videos
Media Buyer Planner, MD - Aug 3, 2006
Some large book publishers are running the equivalent of movie trailers on the web to attract new audiences to their books. Random ...


IIM alumni coauthor book with marketing Guru Philip Kotler
Gujarat Global.com, India - Jul 16, 2006
The Asian edition of famous book marketing management by Philip Kotler, known as marketing guru, is being released in Chennai on Monday evening. ...


It's marketing genius when Jesus' relative pens novel
Chicago Sun-Times, United States - Jul 26, 2006
... said. What's next in the increasingly Machiavellian world of book marketing? An author who claims to be Jesus Christ, perhaps? The ...


The End of Innocence
Washington Post, United States - Aug 5, 2006
... The Lovely Bones . But in the supernatural world of book marketing, that's a curse most publishers would die for. The Slow Moon ...



Business Standard
Kotler unquote
Business Standard, India - Jul 31, 2006
Philip Kotler was once told, “I thought you were the author of one book (Marketing Management) and 34 versions of it.” The man who’s been called the ...


Unravelling facets of marketing
News Today, India - Jul 18, 2006
With many Indian companies making their presence felt in global arena, the twelfth edition of the book Marketing Management by Philip Kotler, Professor of ...


Authors Descend on Dubuque for Christian Book Fair
MediaSyndicate (press release) - Aug 2, 2006
August 4-6 2006 Christian Book Fair International kicks off in Dubuque Iowa offering Christian authors and book publishers book marketing, sales, networking ...



Macleans
''Show Us Real Photos'' shoppers say
Macleans, Canada - Jul 22, 2006
photos. The finding comes as part of a research study conducted by Kelley Blue Book Marketing Research among in-market car buyers. ...


Belling the CAT? One more eligibility check
Expressindia.com, India - Jul 16, 2006
... The Asian edition of his bookMarketing Management: A South Asian Perspective’ — being released on Monday — has an IIMA connection. ...


Beach reads allow us to escape
Louisville Courier-Journal, KY - Jul 24, 2006
The idea of beach reading has obscure roots. It has long been a phrase in pop culture and, particularly, in book marketing, but no one seems to know how long. ...

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