| |
| |
|
Advertising Information |
|
|
|
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away stacks of undelivered business cards. Money down the dumper. Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards. The only time you should have cards still in the box is when something on the card becomes outdated or obsolete. If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes the cards are obsolete and should be pitched. Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed. A swell image: handwritten business cards. It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards. Worse is using a business card with a black or blue marker blotting out a line of type and a new name,address or phone number written (or typed) above the black line. Ugh! Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business. Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction. If you are in any business and venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without diggout out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray. You card says a lot about you. And you say even more about you when you offer your card. Say it in business-like, professional style. For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?" ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com eMail: BizCardBack@BigIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
How To Write Really Good Ads All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. Choosing a Print Mail Dealer "Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people. Direct Mail Catalogs & Brochures: Write Captions That Sell Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. Design Your Own Newspaper Ads Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. 7 Questions to Ask Before You Advertise Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. Wheres Me Pot of Gold and Lucky Charms? We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. Direct Response Advertising; Radio vs TV Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV. Driving Customers to You - Your Car as a Marketing Vehicle You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Outdoor Sign Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath. The Only Bad Advertising Is No Advertising - Or Is It? Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media. Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Advertising Copy: What's Really Important? You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. The $500.00 A Month Plan One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding. 5 Tips for Hot Yellow Pages Ads Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96. Electronic Score Boards Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out.Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for. Get Free Radio Advertisement Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..
|
| home | site map |
| © 2006 Indexadvertisements.com |
