| |
| |
|
Advertising Information |
|
|
|
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business. The Idea Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info. The idea is to build mini sites that target this market. We call these "pop surfer" sites. It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic. To get an idea of the type of traffic, have a look at these sites: http://buzz.yahoo.com http://50.lycos.com http://www.wordtracker.com http://www.google.com/press/zeitgeist.html Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net. The "Pop Surfer" Mini Site The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them. When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc. The Strategy After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses? There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them. The Indirect Model This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site. This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed. Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's. There are several types of exchanges. The more popular ones are: Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site. Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site. The most powerful, however, are: Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model. How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up. Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic. The Direct Model The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them. How? One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable. Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you. Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there. Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them. Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow. Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics. http://www.fasbnet.com/celeb/
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Why Most Advertisements Stink! Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. Avoid Being Vague We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. Bad Seduction - Advertising Techniques That Dont Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. The Inside Secrets Of Free Publicity For Your Business Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. Seven Ways to Waste Your Money on Yellow Pages Advertising Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Developing a Formal Brand Messaging Document Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. Advertising In The Local Press There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space. Getting the Most Out of Your Networking Group Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Why Your Ads Aren't Working The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. What Do Your Ads Say? Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything. Ten Secrets for Getting FREE Advertising The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods. Free Publicity With Dogs, Cats, and Rats Here's a fascinating idea.. The Seven Second Race: How to Draw Attention Your Ad You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. The Power of... You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around. Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element. Business Ideas: 5 Uncommon Ways To Generate More Online Business Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money. How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
|
| home | site map |
| © 2006 Indexadvertisements.com |
