| |
| |
|
Advertising Information |
|
|
|
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money! See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have? He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there". Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him! So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune. I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year! So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale. 21 times Martin??? Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable. It's all about getting into your prospects sub-conscious and staying there until they are ready to buy! So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistant advertising! About The Author Martin R. Lemieux owner Smartads Information Centre Canadian Entrepreneur Advertising Resource & Research! Read over 200 articles on advertising! WANT TO REPRINT THIS ARTICLE ? You may use this article on your site as is but you MUST send me a note support@smartads.info. Thank You!
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Can I Write and Print My Own Business Brochures and Business Cards? If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. How to Make a Fortune from Unique Resistance-free Advertising One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works. The Motivational Triggers That Make People Buy In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want. 3 Elements To A Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Bad Seduction - Advertising Techniques That Dont Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. The Key To Marketing New Ideas! Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. LED Score Boards LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light. Science of Advertising and How to Benefit From It It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Why Most Advertisements Stink! Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. Creating a Winning Logo Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. Add More Pizzazz To Your Ad For More Profits I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. 3 Inside Secrets To Making You Richer Using Direct Mail! Making money using direct mail isn't easy. And anyone who tells you it is, is lying. The Skinny on Billboards Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. 16 Methods for Getting Free Advertising 1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Which is Better Digital or Offset Printing? As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. Advertising Headlines and How to Write Them 1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. Double the Effectiveness of Your Company Brochure Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. Create A Killer Brochure: 9 Steps to the Perfect Piece If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.
|
| home | site map |
| © 2006 Indexadvertisements.com |
